Comments on: Everything under the sun http://www.baybuzz.co.nz/archives/1718 What's new, funny, perplexing in Hawke's Bay Sat, 31 Jul 2010 00:41:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Carol Stanton http://www.baybuzz.co.nz/archives/1718/comment-page-1#comment-18859 Carol Stanton Tue, 10 Nov 2009 09:55:15 +0000 http://www.baybuzz.co.nz/archives/1718#comment-18859 re the 'Everything Under the Sun' T.V commercial:- I have made a point of watching the commercial and not do the crossword as I usually do through the commercials. I have seen it 9 times now. It took me 8 viewings to grasp the fact I could win a holiday in Hawkes Bay by investing a dollar and absorb what the internet site was. I'm getting old and dim. Hate the graphics , like the tune. I hope people out of town can be bothered concentrating and get the point re the ‘Everything Under the Sun’ T.V commercial:-
I have made a point of watching the commercial and not do the crossword as I usually do through the commercials.
I have seen it 9 times now. It took me 8 viewings to grasp the fact I could win a holiday in Hawkes Bay by investing a dollar and absorb what the internet site was. I’m getting old and dim.
Hate the graphics , like the tune. I hope people out of town can be bothered concentrating and get the point

]]> By: George Miller http://www.baybuzz.co.nz/archives/1718/comment-page-1#comment-18787 George Miller Fri, 06 Nov 2009 21:14:17 +0000 http://www.baybuzz.co.nz/archives/1718#comment-18787 Mmm, fully-featured but unfinished. Is it just me that has noticed that half the content is missing on the new VHB website???!! Living in HB, Working in HB, and most of the Business sections have no content. Couldn't they have been switched on once they were completed rather than making the site look half-finished? Half-finished is not a good look for the new regional website. Mmm, fully-featured but unfinished.
Is it just me that has noticed that half the content is missing on the new VHB website???!!
Living in HB, Working in HB, and most of the Business sections have no content.
Couldn’t they have been switched on once they were completed rather than making the site look half-finished?
Half-finished is not a good look for the new regional website.

]]> By: Megan Harris http://www.baybuzz.co.nz/archives/1718/comment-page-1#comment-18768 Megan Harris Thu, 05 Nov 2009 21:38:07 +0000 http://www.baybuzz.co.nz/archives/1718#comment-18768 There is absolutely no reason why the Hawke's Bay Wine Country regional brand, which has achieved wide recognition in the marketplace (within NZ in particular, and these people make up around 80% of visitors to HB) and the new tagline Everything Under the Sun cannot be complementary and work well together. It does not need to be one or the other and I firmly believe that even non-wine lovers relate to the Wine Country brand and many have an emotional attachment to it. It makes us proud to have such a great and believeable iconic representation which relates so well to the place we live in and makes us the envy of many. The logo has been used successfully in non-tourism applications, for example the Study Hawke's Bay group have used the brand including the words Wine Country in their international promotions and also by Real Estate companies to promote the region to potential national and international buyers. The gateway signage to Napier states Napier, Art Deco City in Hawke's Bay Wine Country. To me that is a perfect marriage of region and sub-region identity – wine and culture. The great thing about our region is that it is also a recognized family destination, thanks to Splash Planet and Marineland and the Gannet Safaris etc. but we also offer things that appeal to parents as well. There are many family-friendly wineries amongst our offering and I haven’t seen too many miserable kids when I’ve been out and about at them. At a regional tourism conference here in HB two years ago, highly respected Tourism NZ Chief George Hickton applauded Hawke's Bay for its retention of the Wine Country brand, acknowledging both its high recognition, its positioning and the importance of consistency. When we think of Bordeaux we think of wine, but there is a lot more to that region. They have a world heritage site (hopefully we will too one day) plus a surrounding natural environment not dissimilar to ours and a world class reputation for quality (hopefully we will one day too - oh that's right we're already well on the way!). Wine Country speaks of culture, of quality, of climate, of country, of fresh air, of space and of real people doing real things. Long live Hawke’s Bay Wine Country. There is absolutely no reason why the Hawke’s Bay Wine Country regional brand, which has achieved wide recognition in the marketplace (within NZ in particular, and these people make up around 80% of visitors to HB) and the new tagline Everything Under the Sun cannot be complementary and work well together.

It does not need to be one or the other and I firmly believe that even non-wine lovers relate to the Wine Country brand and many have an emotional attachment to it. It makes us proud to have such a great and believeable iconic representation which relates so well to the place we live in and makes us the envy of many.

The logo has been used successfully in non-tourism applications, for example the Study Hawke’s Bay group have used the brand including the words Wine Country in their international promotions and also by Real Estate companies to promote the region to potential national and international buyers.

The gateway signage to Napier states Napier, Art Deco City in Hawke’s Bay Wine Country. To me that is a perfect marriage of region and sub-region identity – wine and culture.

The great thing about our region is that it is also a recognized family destination, thanks to Splash Planet and Marineland and the Gannet Safaris etc. but we also offer things that appeal to parents as well. There are many family-friendly wineries amongst our offering and I haven’t seen too many miserable kids when I’ve been out and about at them.

At a regional tourism conference here in HB two years ago, highly respected Tourism NZ Chief George Hickton applauded Hawke’s Bay for its retention of the Wine Country brand, acknowledging both its high recognition, its positioning and the importance of consistency.

When we think of Bordeaux we think of wine, but there is a lot more to that region. They have a world heritage site (hopefully we will too one day) plus a surrounding natural environment not dissimilar to ours and a world class reputation for quality (hopefully we will one day too – oh that’s right we’re already well on the way!).

Wine Country speaks of culture, of quality, of climate, of country, of fresh air, of space and of real people doing real things. Long live Hawke’s Bay Wine Country.

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