BayBuzz is a bold and lively magazine reaching Hawke’s Bay’s premium audiences.

The thinking, engaged people of Hawke’s Bay – who span all social strata of our region – crave a ‘space’ where issues are brought forward, a ‘big picture’ is presented, and the pot is stirred. At the same time, they want this ‘space’ to be well produced, stylish, diverse in content, digestible, and even fun.

They want a media voice that reflects the intelligence and ambition we all see in Hawke’s Bay. Something to be as proud of as our best food and wines, our best talent, and our outstanding natural assets.

That’s the space BayBuzz aims to fill.

BayBuzz articles are archived 30 days after publication here on the site.
For editorial enquiries:
For advertising enquiries:  Mobile: 021 126 2672
All other enquiries:


Tom Belford – Editor, Senior Writer

Tom’s past includes the Carter White House, building Ted Turner’s first philanthropic organization, doing heaps of marketing consulting for major nonprofits and corporates. He is a HB Regional Councillor. You can reach Tom at

Jessica Soutar Barron — Assistant Editor 

Jessica is a wordsmith and project manager whose past gigs have included Sky TV, Hastings District Council and Band, as well as three years as a communications manager with the Metropolitan Police Service. And with Bridget (above) she edits The Hook, our local performance review blog.

Lizzie Russell — Assistant Editor 

Lizzie is writer, project wrangler and arts promoter. She’s been living and working back in her home ground of Hawke’s Bay for five years, initially with Hastings City Art Gallery and more recently as a freelancer. She also co-ordinates the Wildflower Sculpture Exhibition and Pecha Kucha in the Bay.

Keith Newman – Senior Writer

Keith is a journo with over 45 years of experience across mainstream and trade media. He’s won awards for writing about hi-tech, produced music programmes for Radio NZ and published five books, one on the internet in New Zealand and four on New Zealand history.

Bridget Freeman-Rock – Senior Writer

Bridget is Hawke’s Bay grown, and a bookworm by vocation, or a ‘literary scientist’ to borrow a German term for the ubiquitous arts degree in English. She freelances as a writer, editor and translator (German), and proofreads BayBuzz, alongside postgrad study and ventures in poetry and fiction.

Rosheen FitzGerald — Writer

Rosheen FitzGerald is new to the BayBuzz team and ties together skills as a researcher and problem-solver with disciplined wordsmithing. With a degree in psychology she can get to the heart of the story whatever it might be. Rosheen is a contributor to The Hook website. When not writing she is needle-felting hundreds of miniature ladybugs for the Steiner school fair.
Twelve years ago, Rosheen relocated from her home town of Dublin to Haumoana.

The BayBuzz team

Editor: Tom Belford.  Assistant Editors: Lizzie Russell and Jessica Barron. Senior Writers: Bridget Freeman-Rock, Keith Newman, Rosheen FitzGerald, Tom Belford. Columnists: Andrew Frame, Jane Mackersey, Mary Kippenberger, Matt Miller, Pat Turley, Paul Paynter.  Editor’s Right Hand: Brooks Belford. Photography: Florence Charvin, Tom Allan. Illustration: Brett Monteith. Design: Unit Design. Advertising Sales: Robyn Henson. Marketing: Carlee Atkin. Social Media: Liz Nes. Web: Mogul. Business Manager: Bernadette Magee. Printing: Format Print.