BayBuzz is a bold and lively magazine reaching Hawke’s Bay’s premium audiences.

The thinking, engaged people of Hawke’s Bay – who span all social strata of our region – crave a ‘space’ where issues are brought forward, a ‘big picture’ is presented, and the pot is stirred. At the same time, they want this ‘space’ to be well produced, stylish, diverse in content, digestible, and even fun.

They want a media voice that reflects the intelligence and ambition we all see in Hawke’s Bay. Something to be as proud of as our best food and wines, our best talent, and our outstanding natural assets.

That’s the space BayBuzz aims to fill.

BayBuzz articles are archived 30 days after publication here on the site.
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Tom Belford – Editor, Senior Writer

Tom’s past includes the Carter White House, building Ted Turner’s first philanthropic organization, doing heaps of marketing consulting for major nonprofits and corporates. Tom writes an acclaimed blog for professional NGO fundraisers and communicators in North America and Europe, and is a HB Regional Councillor.You can reach Tom at


jessJessica Soutar Barron – Senior Writer

Jess is a wordsmith and project manager whose past gigs have included time with Sky TV, Hastings District Council and Band, as well as three years as a communications manager with the Metropolitan Police Service. She also produces Fruit Bowl Craft Jam.


keithKeith Newman – Senior Writer

Keith is a journo with nearly 40-years’ experience across mainstream and trade media. He’s won awards for writing about hi-tech, produces Musical Chairs programmes for Radio NZ and has published four books, one on the internet in New Zealand and three others on New Zealand history.


markMark Sweet – Senior Writer

Napier-born, Mark worked overseas in Hong Kong and Scotland, before returning to Hawke’s Bay, and establishing Pacifica restaurant. Re-creating himself as a writer, Mark’s first novel Zhu Mao was published in 2011; an extract from his next novel, Of Good and Evil, has been short-listed for the Pikihuia Awards, will be published soon.


bridgetBridget Freeman-Rock – Senior Writer

Bridget is Hawke’s Bay grown, and a bookworm by vocation, or a ‘literary scientist’ to borrow a German term for the ubiquitous arts degree in English. She freelances as a writer, editor and translator (German), and proofreads BayBuzz, alongside postgrad study and ventures in poetry and fiction.


mandyMandy Wilson – Advertising

Mandy Wilson manages advertising and store sales for BayBuzz. She’s worked in print media in the Bay for 20 years or so (Wow!). In her leisure you can spot Mandy walking or cycling one of the numerous tracks throughout Hawke’s Bay or sipping hot chocolates in any number of cafes. 027 593 5575


The BayBuzz team

Editor: Tom Belford.  Assistant Editor: Jessica Soutar Barron. Senior Writers: Bridget Freeman-Rock; Jessica Soutar Barron; Keith Newman; Mark Sweet; Tom Belford. Columnists: Anna Lorck; Brendan Webb; Clare Tanton; Damon Harvey; David Trubridge; Paul Paynter; Sarah Cates.  Editor’s Right Hand: Brooks Belford. Photography: Tim Whittaker; Sarah Cates. Illustration: Brett Monteith. Creative, Design & Production: Empire Design; Coast & Co. Advertising Sales & Distribution: Kane Wright. Social Media Marketing: Strictly Social New Zealand Limited. Web: Mogul. Business Manager: Bernadette Magee. Printing: Format Print.