BayBuzz is a bold and lively magazine reaching Hawke’s Bay’s premium audiences.

The thinking, engaged people of Hawke’s Bay – who span all social strata of our region – crave a ‘space’ where issues are brought forward, a ‘big picture’ is presented, and the pot is stirred. At the same time, they want this ‘space’ to be well produced, stylish, diverse in content, digestible, and even fun.

They want a media voice that reflects the intelligence and ambition we all see in Hawke’s Bay. Something to be as proud of as our best food and wines, our best talent, and our outstanding natural assets.

That’s the space BayBuzz aims to fill.

BayBuzz articles are archived 30 days after publication here on the site.
For editorial enquiries:
For distribution & advertising enquiries:  Mobile: 021 911 098
All other enquiries:


Tom Belford – Editor, Senior Writer

Tom’s past includes the Carter White House, building Ted Turner’s first philanthropic organization, doing heaps of marketing consulting for major nonprofits and corporates. He is a HB Regional Councillor. You can reach Tom at

Lizzie Russell — Assistant Editor 

Lizzie is writer, project wrangler and arts promoter. She’s been living and working back in her home ground of Hawke’s Bay for five years, initially with Hastings City Art Gallery and more recently as a freelancer. She also co-ordinates the Wildflower Sculpture Exhibition and Pecha Kucha in the Bay.

Bridget Freeman-Rock — Assistant Editor & Senior Writer

Bridget is Hawke’s Bay grown, and a bookworm by vocation, or a ‘literary scientist’ to borrow a German term for the ubiquitous arts degree in English. She freelances as a writer, editor and translator (German), and proofreads BayBuzz, alongside postgrad study and ventures in poetry and fiction.

Keith Newman — Senior Writer

Keith is a journo with over 45 years of experience across mainstream and trade media. He’s won awards for writing about hi-tech, produced music programmes for Radio NZ and published five books, one on the internet in New Zealand and four on New Zealand history.

Sophie Price — Senior Writer

A journalist now for almost two decades, Sophie has worked both in Australia and abroad as an investigative political reporter and an all-round newspaperwoman. Settling down in New Zealand with her family, she now calls Hawke’s Bay home.

Jessica Soutar Barron — Senior Writer  

Jessica is a wordsmith and project manager whose past gigs have included Sky TV, Hastings District Council and Band, as well as three years as a communications manager with the Metropolitan Police Service. And with Bridget (above) she edits The Hook, our local performance review blog.

Kay Bazzard — Writer

Kay began writing as a late career move shortly after moving to Hawke’s Bay in 1999 with a focus on the arts and culture. Her other passion is figurative clay sculpture.

Rosheen FitzGerald — Writer

Rosheen FitzGerald is new to the BayBuzz team and ties together skills as a researcher and problem-solver with disciplined wordsmithing. With a degree in psychology she can get to the heart of the story whatever it might be. Rosheen is a contributor to The Hook website. When not writing she is needle-felting hundreds of miniature ladybugs for the Steiner school fair.
Twelve years ago, Rosheen relocated from her home town of Dublin to Haumoana.

The BayBuzz team

Editor: Tom Belford.  Assistant Editors: Lizzie Russell and Bridget Freeman-Rock. Senior Writers: Bridget Freeman-Rock, Keith Newman, Rosheen FitzGerald, Sophie Price, Tom Belford. Columnists: Andrew Frame, Mary Kippenberger, Matt Miller, Pat Turley, Paul Paynter.  Editor’s Right Hand: Brooks Belford. Photography: Florence Charvin, Tom Allan. Illustration: Brett Monteith. Design: Max & Giselle at Unit Design. Advertising Sales & Distribution: Mel Blackmore. Social Media: Liz Nes. Web: Mogul. Business Manager: Bernadette Magee. Printing: Format Print.